Monday, June 1, 2009

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The Spoils Go To The Smartest. Apple And RIM Take Majority Of Cell Phone Industry Profits

Posted: 01 Jun 2009 07:59 AM PDT

When you look at sales of the iPhone or Blackberry as a percentage of total cell phone sales, they are still a tiny smidgen of the one billion phones estimated to be sold this year. But when you look at what really matters—their share of revenues or operating profits—the picture looks a lot different. Deutsche Bank analyst Brian Modoff calculated the share of operating profits going to each major mobile handset manufacturer and came up with the eye-opening chart above. It shows Apple (pink) and RIM (turquoise) increasingly taking a disproportionate share of industry profits, mostly at the expense of Nokia’s diminishing handset operating profits (blue).

In a note, Modoff writes: “Increasingly, the smartphone vendors are claiming more of the industry’s profit dollars even as the pool of profitability stabilizes or shrinks.” Thanks to the success of the highly-profitable iPhone, Apple’s share of industry operating profits went from 3 percent in 2007 to 20 percent in 2008 and will grow again to an estimated 31 percent in 2009. RIM, maker of the Blackberry, is doing even better, increasing its estimated share of industry profits from 8 percent (2007) to 19 percent (2008) to 35 percent (2009). So adding those two together, Apple and RIM are expected to account for an incredible 66 percent of industry profits this year.

Meanwhile, once-dominant Nokia is seeing its estimated share of industry profits drop from 64 percent (2007) to 57 percent (2008) to 32 percent (2009). The only other major manufacturer to grow its profit share is Samsung, from 14 prcent last year to an estimated 19 percent this year. (A note on methodology: These numbers take into account operating losses at companies such as Motorola and Palm, and the total adds up to 100 only when you subtract their losses, which are expressed as negative percentages).

Such a massive shift in control of industry profits is unprecedented and speaks to the growing value of software in the cell phone industry. It also speaks to the missteps of the traditional handset manufacturers (only Samsung seems to have its act together) and the end of unbridled growth for the industry. Modoff expects total unit sales to decline slightly this year back down to one billion, while industry revenues will continue to come down from their 2007 peak. Nevertheless, Apple and RIM, will continue to take share in both units and revenues as the rest of the industry struggles (see charts below).

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Cliqset Debuts Second Iteration Of Social Identity Platform, Raises $1.5 Million

Posted: 01 Jun 2009 05:02 AM PDT

Jacksonville, Florida-based Cliqset is launching the second beta version of its online identity platform today with some nifty new features, and is also announcing that it has raised $1.5 million in financing from a single angel investor.

Cliqset is not exactly an easy concept to explain, but here goes. Essentially, the platform aims to stitch together the social web by allowing users and developers build, organize and share social information across a wide variety of services. As an end user, Cliqset can help you merge and share the social information (your status updates, location, photos, etc) currently scattered around the web with the people, applications and devices you already use and trust. Developers on the other hand get access to an extensive set of read/write social APIs they can use as an alternative to building and managing support for their own.

The second beta, launching today, comes with a new Location Services API that allows developers to build apps for web and mobile by using location info from users. With the API, developers can fetch and use address information using the latitude and longitude coordinates provided by mobile devices. The gathered location information can be tied to user activities but also be used to store more generic location information that’s relevant to the applications they build on top of the Cliqset platform.

A related new element is the integration of Cliqset location services with third-party services like BrightKite, FireEagle and Twitter, basically simplifying how a user can keep their social and location information in sync across the Web.

Also new is a fresh push/pull architecture for social information that travels to and from Cliqset, Cliqset-enabled applications and the supported third-party services. A mix of push/pull functionality is now possible with over 30 third-party services, including Twitter, Facebook, Myspace, identica, laconica, Linkedin, FireEagle, and FriendFeed. It’s like the latter on steroids, actually.

Cliqset has recently closed its second seed round, $1.5 million coming from angel investor Derek Mercer, founder and former chairman and CEO of Vurv Technology, a provider of talent management software that was acquired in 2008 by Taleo for about $128.8 million. This comes in addition to an earlier early-stage capital injection of $500,000 by the man, bringing the total invested in the startup to $2 million.

Cliqset - Merge, Organize and Share Social Information from cliqset on Vimeo.

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TRV$DJAM Charges Nothing But A Tweet For New Mixtape

Posted: 01 Jun 2009 04:31 AM PDT

Here’s a cool way for music artists to reward their biggest fans and get some Viral Marketing® in return: drummer Travis Barker and turntablist DJ-AM (aka Adam Goldstein) are offering their just-released second mixtape, “Fix Your Face Vol. 2 - Coachella ‘09″, up for free download in exchange for a mere Twitter message.

The duo, conventiently made up of two heavy Twitter users (@trvsbrkr and @DJ_AM), aims to score some extra buzz on the social networking service and is giving away the co-produced mixtape (under the name TRV$DJAM) to anyone who sends out a tweet that reads “Download the new #trvsdjam mixtape “Fix Your Face Vol. 2 - Coachella 09″ in exchange for one tweet!”. Note that you need to go to this website and grant access to an application using OAuth before you send that message.

Oh, by the way, that mixtape rocks.

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Apparently Bing Is Something Of A Hit

Posted: 01 Jun 2009 03:36 AM PDT

Thursday may not have been Microsoft Bing Day, but today sure is. Microsoft quietly launched their new search engine without fanfare and sans parade.

Last week everyone got to see the demo video and a few of us were actually able to access Bing for our reviews. Most everyone, though, just had to wait to actually try the service.

Initial reader comments tended towards the negative on announcement day. Microsoft got heat for having nothing but a landing page up (and not even that for a while after the announcement). The “Bing stands for But It’s Not Google” comment appeared a number of times, as did sarcastic comments like “Looks like Live search again. Good to see Microsoft trying new things.” There were also a few variations of “MS is a bloated sinking ship…bing is nothing but a desperate attempt by an obsolete company.” You get the picture.

Today, though, they can actually try it. And the overwhelming number of user comments on our launch post Sunday evening are extremely positive. People like Bing. A few of them:

So long Google … I'm a Binger now

lol i agree. all the search results i get are very good and i really like this interface.

Bing looks interesting and very promising, It gives perfect results for couple of my favourate searches [aah my name :) ]

It is fast, accurate, visually pleasing - and as Sam said above - Holly crap, it doesn't suck. I really like the way the images are done - click on an image in the gallery and then the results go along the left hand side - that is a sweet feature. The news search falls a bit short - but hey.

The results are actually good. i did a search for "extend a dd-wrt network with airport express" and was impressed by the qlty of the results. also the results look clean. and the left hand guided search assistant is great.

good results and feels really responsive and fast. Will use.

I kinda like it….will have to play with it for a week or so.

Wow! Did Microsoft finally nail search? Had to know they would get it right at some point…

Also quite impressed. Even though there are heavy graphics, it still feels light and responsive. I actually think it makes Google feel a little stale.

wow…… bing is good……..surprise coming from Microsoft…

I expected the worst and was pleasantly surprised. The images search was better (more relevant) that what I was getting at Google. I also tried some searches that I normally use Google for and most of the same results came up, in roughly the same order (meaning I could use this thing for real after all). The only problem I see is breaking the habit of using Google. That Bing is actually competent and useful for search is really surprising. MS nailed it. Even if it's not "as good as" Google, it's pretty damn close.

My thoughts on Bing: I like it. And I’d consider using it as my search engine. But like many people I’m used to Google and I know how to find the things I’m looking for. Bing returns very different results for a lot of queries, which is great. But it also means spending time learning how to use Bing to get what you need out of it. I’ll spend that time because it’s my job. But for most people, they’ll stick to what they know, and that’s Google.

If Microsoft takes search share with Bing, it will likely be from Yahoo. If I were Yahoo and I was thinking of doing a search deal, I’d pull that trigger sooner rather than later. Yahoo wants a “boatload” of money to do a search deal or sell the company outright. Microsoft offered a boatload last year for either deal and couldn’t get it done. If Bing is a hit, there’s little reason for them to offer more. Google’s blocked from working with Yahoo, so they aren’t going anywhere.

I’ll sum up with this - whether Microsoft ultimately succeeds or not in “winning” the search war, the competition is very good for the rest of the Internet. Google needs to be pushed to try innovating new things (not this). And search marketing competition will ensure that Google doesn’t get too greedy. We don’t need Microsoft to win, but we do need to avoid a world with just one search engine that matters. Maybe Microsoft can win that lesser war, at least.

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Seatwave Scores $17 Million In Fourth Funding Round

Posted: 01 Jun 2009 03:35 AM PDT

Seatwave, the UK-based upstart behind the eponymous marketplace for secondary tickets, has landed $17 million in Series D funding led by Accel Partners with Atlas Venture, Mangrove Capital Partners, Fidelity Ventures and Adinvest joining the round, writes Atlas partner Fred Destin on his blog.

Recently named Europe’s fastest growing digital media company by investment bank GP Bullhound, Seatwave allows fans to trade theatre, sport and music tickets online and thus competes (hard) with TicketMaster (IAC), StubHub (eBay) and that other well-funded startup in the ticket reselling space, Viagogo, which raised over $65 million to date including an investment from tennis legends Andre Agassi and Steffi Graf. The primary reason it was selected is because the company reportedly saw its revenue rise 2203 per cent in the past two years, with user numbers having increased to 1.9m monthly users today and exchange operations in five countries.

The company was founded in 2006 by Joe Cohen, formerly with Ticketmaster and Match.com, and Atlas Venture, which remains the largest shareholder. Seatwave has now raised a whopping total of $53 million including this round. The startup raised seed and $3 million in Series A funds from Atlas Venture in 2006, $8 million from Mangrove CP and Atlas in 2007, and raised a large $25 million round back in February 2008.

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Edocr Aims To Be A DocStoc For Corporates - Is That Enough?

Posted: 01 Jun 2009 03:30 AM PDT

Edocr, a smaller competitor to other document sharing startups like DocStoc and Scribd, re-launches today with new features and an API, after a long time off-radar.

Eschewing the publisher focus of Issuu, or the broad business focus of DocStoc, the boot-strapped Edocr focuses on corporates and organisations. So for instance, companies can upload all their public-facing documents, whether they be company reports, press releases, guidance documents, you name it. Admittedly the slightly dull-but-necessary focus is not going to set the world alight, but with plenty of enterprises still getting their heads around the basics of blogging, RSS and even social networks like Twitter, edocr is a simple way for companies to share their PDFs without being lumped alongside a pirated copy of a Harry Potter novel.

New features include an improved design, bulk uploading of documents, an API, document categories, better search and the ability to auto-tweet to a Twitter account when new documents get uploaded. The question is, will that be enough to set it apart from the many players in this field?

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Badda-Bing Indeed.

Posted: 01 Jun 2009 12:21 AM PDT

This is just too good. One of the features of Microsoft’s just launched Bing search engine is that it auto-plays videos in results when you hover over them. Naturally, the first thing a number of people, like Loic Le Meur, did was search for “sex” or “porn.” The results are majestic — if you’re a teenager looking for a way around porn filters on your computer. And this isn’t artful porn or something like it, it’s straight-up, hardcore pornography.

Now, to be fair, to see these results, you do have to manually override the adult filter on the video search, but that’s a whole 2 clicks and doesn’t require that you actually verify your age or anything. The Bing team on Twitter is already warning users about this following Loic and other’s tweets about the issue. But the results literally speak for themselves. If you’re so inclined, go ahead and try, it’s one hell of a way to browse porn. Straight porn, gay porn, you name it. It’s all there, ready to auto-play.

I had one hell of a time just finding a result that would be easy enough for me to edit with you still being able to tell what it is. Obviously, this stuff is not safe for work — unless perhaps you work on the Bing team.

ap

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MashLogic Launches, Adds High Powered Angels To Investor List

Posted: 01 Jun 2009 12:08 AM PDT

MashLogic, a browser tool that gives users contextual information about content on websites (since publisher-driven links often don’t do the job), is coming out of beta this morning. And they’re announcing a second seed round of financing - $500,000 from high profile investors SoftTech VC, Scott Kurnit (About.com founder), Reid Hoffman (LinkedIn founder) and Gil Penchina (Wikia CEO). Kurnit also joins the board of directors of the company.

Bessemer Venture Partners is incubating the startup and put in most of the original $900,000 in seed money. The company has raised a total of $1.4 million to date and works out of the Bessemer offices.

We first wrote about MashLogic in October 2008 when it went into private beta:

MashLogic is a more direct approach. Users must download a Firefox plugin to use it, but there's no toolbar. Instead, you simply change the settings to tell it what kind of information you'd like to have included on web pages. Links to Wikipedia is an easy one. But it also has company links to LinkedIn to show you people there you might know. And a currency converter. Etc. It's like a frickin Swiss Army Knife for hyperlinks.

One setting I like - the ability to remove all links on a page, and then only MashLogic links appear. For a lot of sites, the user experience is vastly superior. You can also create blacklists of domains that won't show up in links on the page, even if the original publisher put them there.

Once you've got the tool configured, smart links will start popping up all over the place. Professional Athletes get their playing stats, Politicians get a real time poll of their progress towards the White House. Currencies are *zap* converted. You can even see a map for any street address.

Their goal is to save you from having to go back to the search engine to find the next thing you're intersted in but isn't linked on the site.

The site has evolved since October. It’s now available for Internet Explorer in addition to Firefox. Also, any topic trending up on Twitter is highlighted and linked (at the user option), with additional information on who’s tweeting about that topic. And if a Twitter username appears in the text of a web page (as they do in our comments), clicking on it brings up a box with that Twitter users information. Users can also post to their Twitter accounts. Here’s how it looks:

MashLogic works with publishers to create slightly customized versions of the product that pull information from that publisher first. Users can customize away from those changes, but most don’t. We’ve been distributing a version of MashLogic since last October and it drives a fair amount of traffic to us from people seeing TechCrunch and CrunchBase content “linked” from around the web.

It’s one of the few products I’ve tried that I’ve stuck with over these last months. It definitely makes browsing and research easier. Try it, I think you’ll like it.

Here’s an interview I did today with founder/VP Ranjit Padmanabhan. After I butcher his name we see how it all works:

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Go Bing Yourself, Right Now

Posted: 31 May 2009 10:55 PM PDT

It doesn’t have quite the same ring to it as go Google yourself, but now you can go Bing yourself. (Then again, Google took a few years to become a verb.). Bing, Microsoft’s latest effort to compete in search, is now live on a “preview” site. The key thing to pay attention to is the guided search assistance on the left and the different experiences for the travel, images, video, maps, news, and shopping tabs.

A few things to try:

  • An ambiguous Web search: “turkey” (do you want images, recipes, facts, or a map of the country? The topic guides in the left explore pane will help you narrow your search).
  • A travel search: “SFO to JFK”
  • Video search: “Simpsons” (hover over the thumbnail to play the video)
  • Image search: “Rollercoasters” (notice the infinite scroll).
  • A health search: “Sore throat”
  • Shopping: “Digital SLR” (sort by price or brand, get average ratings and CashBack).
  • Maps: “BBQ” (automatically knows what city you are in and offers up geo-appropriate results).
  • News Search: “Bing” (what else?)

Check it out. Try a few searches and then tell us in comments if you will ever go back.

Crunch Network: CrunchBase the free database of technology companies, people, and investors


Real-Time Twitter Search, Hold The “Real-Time”

Posted: 31 May 2009 10:35 PM PDT

Many believe the greatest potential of Twitter lies in its ability to perform real-time searches of various keywords. So when that functionality is delayed by some 3 hours, as it is right now, and has been throughout much of the night, with no explanation, you can imagine that users are going to get a little annoyed.

Go ahead, search for anything right now — a good example is for the word “the,” as it’s used in a ton of tweets. The most recent results you’ll find are from 3 hours ago. [Update below, it's back with a huge gaping hole.] Not only does this badly impact my vanity searches, but there are companies who now rely on Twitter Search to run services such as brand management. Imagine the horror Comcast must be feeling right now not being able to see my tweets constantly bitching about their crap service in real-time.

Likewise, Trending Topics is not working as it also relies on Twitter Search. So we’re being tricked into thinking people actually care about the MTV Movie Awards.

We’ve gotten tipped this a number of times throughout the day, but I’ve largely been ignoring it, trying to give Twitter the benefit of the doubt to at least update us on what is going on. But this is ridiculous. Fix your damn search functionality Twitter, you’re not much use without it.

aa

Update: And it’s back up — with a nice little 4 hour gaping hole of tweets not indexed. Go ahead and try this query and if you go back far enough, you’ll see that it all of a sudden jumps back 4 hours at one point. All those tweets, apparently, lost.

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Video: Inside The Google Holodeck

Posted: 31 May 2009 03:20 PM PDT

stholo-1At this past week’s Google I/O event in San Francisco, Google brought a contraption it calls the “Holodeck,” for event-goers to experience. Basically, it’s a near-360 degree way to view Google Street View in fast motion, high definition video. Danny Sullivan posted a bunch of pictures of the thing earlier in the week.

Unfortunately, Google only allows it to show the area at and around the actual Google campus in Mountain View, as I’m sure it doesn’t want any legal complaint from those caught sunbathing in their backyards. Also, while it does zoom past the area where the Google Goats were kept, it unfortunately failed to catch any of them on tape. Luckily, I did that for you a few weeks ago.

Google’s Holodeck isn’t quite as cool as the Star Trek Holodeck, but give them a few years, I’m sure they’ll figure out how to do that as well.

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Last.fm Brags About Uptime, Overheats, Goes Offline

Posted: 31 May 2009 02:32 PM PDT

Music service Last.fm, which was bragging about server uptime a week and a half ago, shuts its doors for the afternoon, claiming “datacenter temperature issues beyond our control” required them to go offline. The outage began around 12:30 pm PST, so we’re at two hours and counting. Updates are on their Twitter account.

The twitter from May 20:

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Republican PR Director Calls Facebook’s Randi Zuckerberg “totally full of sh*t”

Posted: 31 May 2009 12:48 PM PDT

One thing I love about Facebook spokesperson Randi Zuckerberg - she says exactly what she thinks, and she isn’t afraid to use the power of Facebook to back up her opinions.

Mean bar bouncers can lose their Facebook pages (this was later retracted but remains funny). Meanwhile, Holocaust deniers are given a pass.

Now she’s taking on the Republican party, and the Republican party is fighting back.

At a Startup2Startup event last week Zuckerberg talked about her experiences at the Republican and Democratic presidential conventions last year. The relevant clip (care of Ustream) is above.

“At the Democratic national convention we were like rock stars,” Zuckerberg said. “At the Republican national convention I sat in my hotel room by myself for three days, no one would meet with us, I was like begging people to meet with us.” Randi also recounts a conversation on a plane where a Berkeley professor calls Zuckerberg “you’re like the most powerful person in the world.”

The Republicans aren’t amused. Matt Burns, the Director of Communications for the 2008 Republican National Convention left a long comment, calling Zuckerber “full of sh*t”:

With all due respect, Randi Zuckerberg is totally full of sh*t on this one – at least as her comments relate to the Republican National Convention.

As the Director of Communications for the convention, I can tell you we worked closely with Google/YouTube, Ustream.tv, Microsoft, and countless other companies to create a comprehensive and successful online campaign. Those efforts were recently recognized with five "Pollie Awards" from The Association of Political and Public Affairs Professionals. And we utilized Facebook – even if it wasn't up to Ms. Zuckerberg's standards – as part of our overall strategy.

Is it possible Ms. Zuckerberg sat alone in her hotel room during the Republican National Convention because she never actually contacted anyone? Or maybe she forgot about the major hurricane barreling toward the Gulf Coast on the eve of the Republican National Convention? Or maybe she didn't really want to be around a group of conservative Americans in the first place?

According to the Wall Street Journal: "'At the Democratic convention we were like rock stars,' Zuckerberg said Thursday to a conference crowd of what could safely be called Democratic-leaning entrepreneurs and investors."

Wait. Ms. Zuckerberg bashed Republicans while speaking to an audience of her liberal friends? Shocker!

In all seriousness, can Ms. Zuckerberg tell us what the Democratic National Convention did with Facebook – aside from pet their enlarged egos and take them to glitzy parties with the Hollywood elite – that Republican National Convention planners didn't?

I guess next time we won't make the mistake of letting the business of nominating our Presidential candidate get in the way of the folks at Facebook being treated like rock stars.

Apologies to Facebook. Our bad.

Whenever Randi speaks, point a camera at her. There’s almost certainly a story in there somewhere. All I hope is that Facebook never muzzles her. As the most powerful person in the world, we need to hear more from her, not less.

I’ve emailed Burns for confirmation that he left the comment, but the language is definitely his style.

Update: Burns has responded:

YES. I left it.

I LOVE Facebook as much as the next person, but think the criticism was a
bit misdirected. I can’t speak for the McCain campaign because I wasn’t
working on its new media efforts, but the convention itself made
unprecedented efforts to incorporate new media into our campaign. Over the
course of our convention, we attracted 1.7 million unique visitors, and
strategically partnered with Google/YouTube and Ustream.TV to draw an
additional 7 million unique viewers to our content. And the GOP convention
had more Facebook “friends” than the Democratic National Convention. We had
about 10,000, while the Dem Convention had about 3,300.

GOP facebook page:
http://www.facebook.com/GOPconvention2008

Dem facebook page:
http://www.facebook.com/group.php?gid=5209534425

Also encourage you to read the following news item:
http://www.gopconvention2008.com/news/read.aspx?id=557

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Blogging Your Way to the Top

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Blogging
Your Way to the Top

By Scott Van Achte (c) 2009


It is no real secret that a well written topical blog can significantly help out your website - so why aren't you doing it?

The most common reasons I hear for not starting a blog involve a lack of time to write posts, and limited ideas to write about, but taking that extra time to get some useful content out there can do wonders for your search rankings among other things.

An established blog that is updated regularly gets spidered by Google often, and increases the chances of new search rankings considerably. I have seen multiple situations where regularly updated blogs wind up ranking #1 in Google for relevant phrases literally within a couple hours of posting. It usually takes a well established website and blog to make this happen, but there is big potential if you do things the right way.

Improve Your Monthly Google AdSense Payment!

While blogs work best if updated multiple times per week, even those with a new post every week or two have advantages. Blogs don't have to be a major undertaking, spending only an hour or so a week on posting can have you seeing results in no time.

There are many advantages to adding a blog to your website. Here are a few.

Increased Rankings
By boosting your topical content, you increase the value and relevance of your site. The more new stuff you add, the more of an authority you make your site, and this helps to improve your overall search rankings. It can also help you obtain rankings for "long tailed search phrases".

Long tailed search phrases are those that are less commonly searched, and usually exceed 3 or 4 words in length - they are also very targeted to your product or service. Blogs are great for getting rankings on long tailed search phrases. If you see a long tailed search phrase you want to rank for, use the phrase as the post title (if it makes sense to do so) and write a good, content rich post about it and your ranking potential for this phrase will rise.

By writing blog posts with your target phrases in mind, you can often help improve your overall rankings by increasing the relevance of the site to that search phrase. Consider also linking to other relevant pages within your site from the post.

Increased Traffic
Blogs are great for increasing traffic. Aside from the added traffic you may see from search ranking improvements, if your blog is interesting and topical, you will get some repeat visitors to your site as readers check back for new posts. If people really like your blog, they will spread the word, resulting in even more visitors. Just think, have you ever emailed or instant messaged a friend with a link to an article you have read? Don't you want your link to be the one passed around?
Forget Expensive PPC Advertising - There is an Alternative!

Credibility
By blogging regularly about your industry you will help to establish yourself as an expert. Many of your potential customers will see your blog and notice that you know what you're talking about and be more likely to utilize your services. By sharing your knowledge it can help to instill trust onto your visitors which can actually result in increased conversions. There are a lot of faceless, anonymous websites out there - an active blog can help people relate to you and trust you.

Links
A good, well written blog can result in free one way links to your site. Sometimes it is as simple as a fan adding your link to their blog roll, and other times it may be RSS working its magic. Try to squeeze in a link or two into your posts and direct them to other internal pages on your website. If anyone then republishes or syndicates your posts on their sites, you will also end up with a relevant back link. (If you would like some other ideas on link building be sure to check out Ways to Increase Link Density & Building Links with Directory Submissions )

A blog is not a magic bullet used to skyrocket your inbound link counts, but it can certainly help.

What Platform To Use
I am a firm believer in the power of WordPress and the seemingly unlimited plug-ins available to help you. That said, just about any blog platform will work. It is probably best to stick with the main stream providers as they tend to have more options available and better support forums in case you get stuck with customization issues. In the end however, any search friendly blog platform will ultimately do the trick.

Blog Post Ideas
If after reading this you are sitting there thinking, "What should I write about?" here are some ideas to help you get going:

    • New product launches
    • Press releases
    • Industry relevant news
    • How to's related to your product or service
    • Answers to reader comments
    • Posts revolving around relevant long tailed phrases
    • In depth product descriptions or tutorials
    • Company history or interesting stories
    • Reviews of related products, services or online tools

Blogs are relevant for pretty much all industries, and they don't have to take a lot of your time. A little creativity can help you come up with ideas for posts, just try to think outside the proverbial box.

If you've been putting off the blogging idea for some time, consider getting started now. There is much to gain and very little to lose.

About The Author
Scott Van Achte is the Senior SEO at StepForth Web Marketing Inc.; based in Victoria, BC, Canada and founded in 1997. You can read more of Scott's articles and those of the veteran StepForth team at news.stepforth.com or contact us at www.stepforth.com



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