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Posted: 17 May 2009 07:25 AM PDT

Once again, the Internet is shifting before our eyes. Information is increasingly being distributed and presented in real-time streams instead of dedicated Web pages. The shift is palpable, even if it is only in its early stages. Web companies large and small are embracing this stream. It is not just Twitter. It is Facebook and Friendfeed and AOL and Digg and Tweetdeck and Seesmic Desktop and Techmeme and Tweetmeme and Ustream and Qik and Kyte and blogs and Google Reader. The stream is winding its way throughout the Web and organizing it by nowness.

This real-time stream has been building for a while. It began with RSS, but is now so much stronger and swifter, encompassing not just periodic news and musings but constant communication, status updates, instantly shared thoughts, photos, and videos.

What does this mean for how we will come to consume information? John Borthwick from Betaworks has identified the real-time Web as a key investment opportunity (Betaworks portfolio companies include Twitter, bit.ly, Tweetdeck, Chartbeat, and Tumblr). He admits he and other investors are still feeling in the dark, but he describes the shift he is trying to capitalize on this way in a post titled “Distribution . . . now”:

First and foremost what emerges out of this is a new metaphor — think streams vs. pages.

In the initial design of the web reading and writing (editing) were given equal consideration - yet for fifteen years the primary metaphor of the web has been pages and reading. The metaphors we used to circumscribe this possibility set were mostly drawn from books and architecture (pages, browser, sites etc.). Most of these metaphors were static and one way. The steam metaphor is fundamentally different. It’s dynamic, it doesn’t live very well within a page and still very much evolving.

A stream. A real time, flowing, dynamic stream of information — that we as users and participants can dip in and out of and whether we participate in them or simply observe we are a part of this flow.

In a sense, he is trying to rationalize his investment strategy. But if he is correct, the shift from pages to ever-widening eddies of information will have a dramatic downstream impact on many Web businesses, especially media businesses. This rising stream has the potential to fundamentally change the contours of media distribution on the Web. Large destination sites like Yahoo and AOL, already weakened as distribution hubs by search and social networks, now face the prospect of becoming completely bypassed. No wonder AOL is sticking the stream in every part of its service, from its homepage to Bebo to AIM. (Yahoo is grappling with the emergence of the stream as well, but so far still thinks it can hold onto its place as a central traffic and distribution hub).

The stream does not replace Web pages or search, for that matter, but it has the potential to completely transform them. Already, we are seeing Web pages adopt the stream as a new user-interface. Web pages are increasingly being designed as places to present the most relevant streams of information. And with streams of data “>spreading everywhere, search actually becomes more important than ever as a navigation tool. As Borthwick points out:

Traffic isn’t distributed evenly in this new world. All of a sudden crowds can show up on your site.

Traffic occurs in bursts, depending on what people are paying attention to at that second across a variety of services. Someone might notice an obscure blog post on Twitter, where it starts spreading, then it moves to FriendFeed and Facebook and desktop stream readers such as Tweetdeck or Seesmic desktop and before you know it, a hundred thousand people are reading that article. The stream creates a different form of syndication which cannot be licensed and cannot be controlled.

The problem, more than ever before, becomes one of information overload. How do you keep from drowning in the deluge? Borthwick suggests letting go of teh notion that you can ever master the stream, even just your own personal data stream of friend’s Tweets, updates, blog posts, Flickr photos, YouTube video finds and so on:

This isn’t an inbox we have to empty, or a page we have to get to the bottom of — its a flow of data that we can dip into at will but we can’t attempt to gain an all encompassing view of it.

So jump into the stream and let it carry you away. Or you can stand timidly on the banks until everyone else around you has already taken the plunge.

(Photo credit: Flickr/Justin Lowery)

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Did The UK Press Con A 104-Year-Old Woman Into Joining Twitter For Digg Bait?

Posted: 16 May 2009 06:34 PM PDT

There’s a popular story on Digg right now about a 104-year-old British woman who uses Twitter. It’s an obvious headline: “World’s oldest Tweeter talks cuppas and casserole.” It’s Digg bait. But what’s worse is that if you examine the story closely, it looks like the UK press may have gotten the poor old lady to sign up for Twitter just for their story!

The story is about how Ivy Bean uses the hot social network to post mundane updates about her 104-year-old life. But take a look at the picture in the story. On the screen next to Bean, you’ll see her Twitter page with a whopping two updates. These two tweets were sent out at the same time, the day before the story ran in a number of UK publications. In other words, Bean signed up and sent her first two tweets at the time all these guys were writing their stories. Or, to put it more clearly, this whole story was staged.

Bean sent out her first tweet at 2:02PM PST (6:02PM local time in the UK) on May 14, it read “I’m enjoying Twitter for the first time and having my photo taken” (the picture used in the articles). The Sun, which also ran the story, has an even better headline. “103-year-old Ivy loves to Twitter” — clearly, she does — I mean, she had been using the service for a whole two seconds before the story was being reported. Worse, The Sun gets poor Bean’s age wrong (they say she’s 103 years old).

We get some flack for running a lot of stories about Twitter, but this is just pathetic. Though maybe it shouldn’t be surprising. Twitter is red-hot right now and “world’s oldest Twitterer” is an easy Digg headline. And the Telegraph, which did get the Digg headline, gets nearly 10% of its traffic from Digg, according to Compete.

Does anyone know any 105-year-olds? I need to contact them for a story. And I’ll be nice enough to give them a Twitter ID that doesn’t imply they won’t make it to their next birthday.

[photo: PA]

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The Music Store Apple Forgot About

Posted: 16 May 2009 02:17 PM PDT

Last January Apple released iLife ‘09, the latest addition to its highly regarded multimedia suite that ships with every new Mac. At the time, much of the media attention went to iPhoto and iMovie, which introduced impressive facial recognition and video stabilization respectively. But me? I was captivated by the GarageBand Lesson Store, a virtual marketplace built into Apple’s music authoring program. The store features song lessons taught by the artists who wrote them, including established musicians like Sting and John Fogerty. Combined with an extremely polished platform for delivering the lessons, I thought that Apple’s Lesson Store might be the company’s next revolution in digital music.

Was I a little overenthusasitc? Probably. But I’ve toyed around with quite a few of the learning programs and videos out there, and the GarageBand lessons have serious potential. And with lessons going for $5 a pop, even if Apple only saw a tiny fraction of the sales it sees on its other stores (as would probably be the case), it could still drive substantial revenue from lesson purchases alone.

Perhaps even more important, at least from Apple’s perspective: a robust lesson store would serve as a perfect marketing vehicle for driving more Mac sales. Imagine a commercial with John Mayer or Eric Clapton wailing away on their guitars for thirty seconds. Close with them saying, “You want to play like me? I’ll show you. Only on Mac”. Sure, most people would never actually get around to playing through too many lessons (after all, learning how to play an instrument takes some hard work), but the knowledge that they could work through those lessons would be enough to drive even more computer sales.

Unfortunately, Apple hasn’t really done much with the Lesson Store since its debut in January. At launch, it featured 18 ‘basic lessons’ (nine each for guitar and piano), along with ten ‘artist lessons’ which feature accomplished musicians showing how to play their songs. It was a decent selection to begin with, but it was hardly comprehensive. But it had potential: Apple surely had the clout to attract more major artists, and we were bound to see frequent updates, right?

Not quite. Since January there has been exactly one update, which introduced a whopping three new artist lessons, bringing the grand total to 13. Given how varied musical tastes are, I’d be surprised if any one person was interested in more than four of them. So much for that idea.

Aside from releasing more artist lessons, Apple would do well to release a tool that let independent artists and teachers build lessons on the GarageBand platform. Apple could take a cut of each lesson sale as it does on the App Store, and users would get a much broader array of material. Now, I’m well aware there are quite a few music lessons stores scattered across the web, including NowPlayIt and iVideoSongs, which offer high quality video lessons, some of which feature the artists themselves. But for every quality site there are countless spammy sites, and it can be hard to tell the good ones from the bad at first glance - not to mention the fact that many fledging musicians don’t know these sites exist in the first place. A unified storefront from Apple, complete with user reviews, could be a boon for teachers and students alike.

So come on, Apple. Let the music play.

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Not A Typo: Six Apart Opens Up Suite Of Products For Rival WordPress

Posted: 16 May 2009 12:24 PM PDT

Anil Dash, chief evangelist for blogging software platform Six Apart, announced today that blogging platform has launched a a plugin that provides WordPress users with access to a suite of Six Apart’s add-on features for blogs. Dash made the announcement at WordPress blogger convention WordCamp Mid-Atlantic. While some of Six Apart’s functionality have been available to WordPress users, this is the first time the site is offering these services as a suite to a rival blogging platform. These features include TypePad AntiSpam, a free open source anti-spam service; TypePad Connect, a commenting profile service; integration with Six Apart Media, the site’s advertising network; and inclusion with blog directory Blogs.com.

Dash says that this move represents “baby steps” in Six Apart’s tentative first efforts to provide a suite of features and functionality to WordPress users. This a big deal, considering the long standing rivalry between the two blogging platforms. Last year, the two companies had a heated duel via company blog posts, Twitter and in TechCrunch comments.

Perhaps this integration between the Six Apart and WordPress will help settle the peace between the competitors. And perhaps this is a strategic move on Six Apart’s side to integrate with WordPress, a widely popular platform in the blogging world. One thing is for certain— it’s a blessing for many WordPress bloggers, who will now be able to use the plugin to access some of the useful features of SixApart without having to switch platforms. WordPress offers its own free and paid features for bloggers including a stats system and the commenting and spam technology Akismet (which TechCrunch uses).

Here’s a video clip of Dash talking about WordPress plug-ins and blogging: