Sunday, January 3, 2010

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Top Ten Digital M&A Deals For 2010

Posted: 03 Jan 2010 08:15 AM PST

Editor’s note: As the capital markets heat up and the economy continues to rebound, the deal flow is starting to open up again. We’ve already given you our top ten IPO candidates for 2010. In this guest post, Kelly Porter, an M&A expert at Woodside Capital Partners, proposes ten digital media deals he’d like to see.

Digital media M&A activity is expected to pick up in 2010—big acquirers have significant cash on their balance sheets, share prices are up, and many good acquisition candidates are on the landscape. With this in mind, I’ve put together the following list of 10 interesting Digital Media M&A deals for 2010. Some are longshots, some are slam dunks; all would create compelling new opportunities and possibilities. It’s a list that was compiled in recent weeks over coffee with some of the brightest and most connected folks in the valley. Without further ado, here are the deals we envisioned:

1. Google acquires Roku

YouTube arguably holds the highest potential of Google’s major growth initiatives, capturing about 38% of video viewing on the web and serving more than 1 billion streams daily. However, the average YouTube user watches about five hours of TV daily versus only 15 minutes of YouTube. Moreover, consumers face a firehose of difficult-to-find viewing options on the YouTube site, with some 20 hours of content uploaded to YouTube every minute. Most important, Google is having trouble monetizing all that video content and YouTube is bleeding significant red ink. Roku would address all these issues plus extend the YouTube brand – via Roku’s set-top box. The Roku box currently streams content from sites like Netflix and Amazon VOD to a consumer’s television. Google could rebrand and supercharge the box with lots of cool new search features, interactivity, gaming, PVR functionality, a tier of Google-branded channels featuring popular YouTube content, plus add several tiers of channels from major studios, broadcast networks and cable networks. A freemium model could be deployed, with subscribers getting most content for free, and paying extra for premium tiers. Google could grow a potentially huge new revenue stream, plus the service would be a formidable competitor to the rumored Apple broadband TV service (Apple is reportedly talking to Disney and CBS about supplying content for the service). Some might say that Microsoft already tried this with WebTV; however WebTV never had the massive cross-promotion engines of YouTube and Google behind it.

2. Cisco acquires LinkedIn

Cisco’s pursuit of enterprise communications is important, and LinkedIn would be a natural and powerful extension of this strategy. LinkedIn is growing like wildfire, having nearly doubled its user base in the past two years and launched hot partnerships with companies like Microsoft, RIM and Twitter. Cisco’s acquisitions of WebEx, Tandberg, Jabber and PostPath would be augmented by LinkedIn’s 53 million members globally, and some very cool and unique new applications could be created using the combined capabilities of LinkedIn and Cisco’s various divisions. LinkedIn’s estimated 2010 revenues are just over $200M and the company’s last fundraising came in 2008, with a valuation of approximately $1 billion. For Cisco, with a $138 billion market cap and $35 billion in cash and short-term equivalents, acquiring LinkedIn for a big premium to the company’s most recent valuation (which is what it would take to acquire LinkedIn) would use a relatively small amount of that cash and would create a meaningful strategic extension for Cisco in the social networking domain.

3. Fox Interactive Media / MySpace acquires Pandora

As many music services struggle, Pandora has reportedly skyrocketed to 40 million registered users and is adding 600,000 new users per week. Pandora has become a bona fide internet behemoth, accounting for a reported 44% of internet radio listening, with half of that listening coming on mobile devices. One of MySpace’s great strengths is the social network’s music presence. In recent months, FIM/MySpace acquired imeem and iLike, but those acquisitions pale in comparison to a potential Pandora acquisition. A MySpace-Pandora combination would create formidable scale which would span multiple segments of the music industry—from coffee shop singer/songwriters to arena rock bands—and provide benefits to music consumers that are not available elsewhere. Pandora would also breathe new life into the MySpace brand, which has been lagging in the wake of Facebook.

4. Twitter acquires Twithawk, TweetMeme, bizz.ly, Skout and TwitJump

Some believe Twitter should sell to a larger company, but they are missing the greater opportunity.  Twitter enjoys massive potential as a standalone company. It is reminiscent of Yahoo! in 1995—a single compelling product, lots of traffic, growth potential and buzz, and poised to dominate several markets—in this case, the markets surrounding all things realtime. These five acquisitions—although all young companies themselves—would extend Twitter in significant ways: business marketing (Twithawk); realtime news discovery and sharing (TweetMeme); realtime promotion, publishing and sharing (bizz.ly); realtime dating/connecting (Skout); and Twitter management tools (TwitJump). Twitter could organically grow these new capabilities from within, but acquiring them through M&A would be faster and would also bring new talent into the company. Most important, these markets would bring new revenues to Twitter, extend its network effects, and broaden its footprint—ultimately positioning the company more favorably for a public offering.

5. Netflix acquires Flixster

Flixster—the movie-info sharing site with about 50 million unique users and a robust social networking core—is a near-perfect strategic fit for Netflix, providing both a marketing benefit as well as a critical social networking component. Netflix, with about 12 million subscribers (up about 28% from a year ago) is spending an attention-getting $27 per subscriber in acquisition costs. Flixster would help bring these subscriber acquisition costs down through its web presence, connection to Facebook and MySpace, and strength on the iPhone, where Flixster is the #1 movie app. Netflix’s future growth lies in adding new subscribers as well as increasing revenue from existing subscribers, and the company’s 17,000-title instant streaming service is a critical strategic component for its future; Flixster would be a core component in growing all of Netflix’s revenue streams. Rumors are recently afloat that Fox Interactive Media / MySpace is eyeing an acquisition of Flixster, but that deal is apparently not imminent. While there is indeed good strategic fit between Fox and Flixster, a Netflix-Flixster deal feels like an even better one.

6. Ticketmaster acquires Eventbrite

Eventbrite would be an excellent addition to the Ticketmaster portfolio, providing Ticketmaster with a new consumer market and Eventbrite with a deep-pocketed corporate parent that offers unparalleled distribution and marketing opportunities. Eventbrite enables an online presence for marketing and ticket sales for fairs, festivals, fundraisers and other events, rocketing from fledgling start-up in 2006 to projected 2009 sales of over $100 million, 3 million monthly uniques and 10,000 new monthly events. Ticketmaster’s savvy CEO Irving Azoff has shown great adeptness in growing revenues from $1.0 billion to nearly $1.5 billion in just the past four years, along with building substantial increases in the company’s free cash flow. Azoff would bring world-class managerial knowhow to Eventbrite’s high-volume, low-margin business. Ticketmaster has had its hands full seeking approval of the Live Nation merger; assuming that merger succeeds in early 2010, Eventbrite would be a solid next step in the company’s strategic growth.

7. DirecTV acquires Blip.tv

Comcast’s TV Everywhere online initiative—which features about 12,000 titles from about 30 major content providers—was a shot across DirecTV’s bow and pointed to the need for DirecTV to launch a successful online distribution initiative. Blip.tv offers DirecTV an immediate and valuable distribution channel for online broadcast, plus access to thousands of other programming assets from independent producers (which possibly could be used to program one or more unique channels on the DirecTV satellite TV service). Blip.tv currently manages 50,000+ shows and 3 million+ episodes. Views of Blip.tv programming have reportedly more than doubled in the past year, exceeding 85 million views during December 2009. The company has also attracted an impressive roster of advertisers including AT&T, Best Buy, Nikon, Chevy, Scion, Canon and Samsung. Blip.tv’s offering would need to be modified to distribute programming from major TV networks on DirecTV’s behalf (in order to limit distribution of those programs to DirecTV viewers), but that would likely not be a difficult modification to undertake. This would extend the audience reach for both companies.

8. Bing/Microsoft acquires Bit.ly

Bit.ly’s utility as a URL-shortener is far eclipsed by the strategic value the company brings to search: in November bit.ly shortened some 2 billion URL’s on Twitter, Facebook, email, instant messages and blogs, which means that the company has one of the best windows into realtime search across the internet. Twitter is often mentioned as the most likely acquirer of bit.ly, but an acquisition by Bing is even more compelling given the importance of realtime search to big search engines. Bing has gained impressive market share in the overall search market, but lags in realtime search. Bit.ly has grown out of nowhere in just the past two years to be one of the dominant companies in the social web. Given the growing importance of bit.ly, it would not be surprising to see a heated bidding war between Facebook, Twitter, Google and Microsoft. A key mitigating factor is that Google and Facebook have recently rolled-out URL shorteners of their own.

9. Bing/Microsoft Acquires Foursquare

Called “Next Year’s Twitter”, Foursquare is a fantastically addictive and cool mobile startup that enables a person to share his location with a group of friends. Each time the person checks in from a particular location he or she earns a badge, and the person that checks in most from a particular location becomes the location’s “Mayor.”  It’s this addictive game quality that has Foursquare growing exponentially, a la Twitter. This is a natural add-on to Bing Maps, and would further extend Microsoft into the social web with a mobile extension carrying significant ad sales and promotional opportunities. Given that Foursquare is one of the most exciting private companies on the digital mediascape, the company would command a big premium. Google is another natural acquirer of Foursquare, but a Google-Foursquare tie-up is less likely because of events surrounding the acquisition of Dodgeball, and the team subsequently fleeing Google to create Foursquare.  Twitter could also acquire Foursquare.

10. LinkedIn acquires Yammer

Yammer is Twitter for the enterprise and has grown rapidly since its September 2008 launch, attracting 50,000 enterprise members so far. Yammer would be an ideal extension of LinkedIn’s reach into the enterprise and would provide new revenue to LinkedIn via its freemium model (companies pay $3 to $5 a head when they upgrade to a premium account). Given Yammer’s market traction and compelling model, it is likely that other enterprise-related suitors like Salesforce.com and Oracle would also step-up in a bidding process for Yammer.

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The World Doesn’t Need Someone Telling Us What We Don’t Need In Tech

Posted: 02 Jan 2010 06:48 PM PST

Screen shot 2010-01-02 at 6.45.17 PMIf Joe Wilcox ran the computer industry, we’d still be using typewriters.

Wilcox has a lengthy post today on BetaNews saying that the world doesn’t need an Apple tablet. And while Wilcox does have some decent general points mixed in with some bad ones, this is hardly a new thought. In fact, it’s little more than an extension of a concept that has been around for a while, but has been reinvigorated recently as the hype around Apple swirls: That tablet computers are a niche product. Of course, it’s easy to argue that when you have history on your side up until this point. But Wilcox’s post completely overlooks what is likely to be the larger point, and in general is a dangerous way of thinking.

Now, let me just state right off the bat, that Wilcox’s conclusion could absolutely be right: That Apple’s tablet device may well turn out to be a bust. While Apple has a great recent track record, a new product is still always going to be somewhat of a crapshoot, even for them. That said, Wilcox seems awfully close-minded about the product’s potential, and frames his argument around that. He argues, for example, that an Apple tablet will be little more than a less-compelling version of the iPhone because it is less portable. Meanwhile, users who want more computing power will continue to use laptops. Again, that’s the basic premise behind the most of the recent arguments against Apple’s tablet. But Wilcox doesn’t even for a second imagine something that is very obvious to most people who follow Apple closely: The likelihood that they’re going to release a product exactly as we’re currently thinking about it, is very small.

There is a reason that no less than Steve Jobs is said to be running point on this project, and has been for the several years that it has been in existence. The thought that Apple is simply going to settle, and release a product that is largely the same as all the other tablet computers that have come before it, is laughable. Jobs himself has supposedly shot down the product a few times because it wasn’t up to snuff. Don’t think that he won’t do it again, if he has to. But the indications now suggest that this product may finally be up to what he considers to be Apple’s standards. And if that’s the case, we can all expect something that’s at least somewhat unexpected.

And it’s potentially even bigger than that. Last week, I argued that the reason everyone is so excited about this tablet is because there is the very real possibility that it will alter the role of computing in our lives just as the iPhone has. Daring Fireball’s John Gruber took that concept further: “I think The Tablet is nothing short of Apple's reconception of personal computing,” he wrote. While both of those concepts may sound a bit extreme, stop to think what is more likely: That Apple is happy to create a standard offering in a niche category, or that they’re trying to redefine the category and possibly the entire market?

It’s Apple, they’re trying to hit a homerun. That doesn’t mean they won’t strike out, but make no mistake that they are swinging for the fences. To create a bland tablet in the image of those that existed before it would be the equivalent of a bunt with no one on and two outs.

Something else to consider: There is the very real possibility that this could be Jobs’ last major new product launch. Health issues aside, Jobs will sooner or later retire from Apple. As we all know, products take a long time to come into existence from beginning to end — especially at Apple. And while I’m sure they have other new projects in the pipeline, it certainly seems possible that this tablet could be the last major one for a least a few years. Does anyone really think Jobs is going to go out betting on a niche product? No.

Wilcox argues that Apple’s recent hits like the iPod and iPhone were both just extensions of markets that already existed and were proven: Portable music players and mobile phones. That’s true, and Wilcox does acknowledge that Apple did make both of those markets better with their offerings. But he says that the tablet market won’t be the same because it’s “niche,” and Apple won’t be able to jump start it. Of course, this completely overlooks perhaps the best example: That Apple did jump start the personal computing revolution in the 1970s and 1980s. Before that, the best way to describe the PC was “niche.”

The most peculiar aspects of Wilcox’s post: His constant asking for readers to argue with him in the comments (we call this “baiting”), and his thought that if the tablet flops, it will demolish Apple’s stock price (I mean, it’s not like they’re making billions in profit each quarter off of all their other businesses and have more than enough leverage for even large risks now), simply distract from the rest of his post. Wilcox often likes to take the contrarian approach with regard to Apple, and that’s fine, it stirs interesting thoughts and discussions. But he’s often wrong, simply because it seems like he’s wants to reach a certain conclusion.

But all of this goes deeper still. The main problem I have with Wilcox’s post is the implication is that no company should step outside of its comfort zone. The arguments that Apple shouldn’t build a tablet simply because other companies have tried and failed in the past, or that they shouldn’t make a tablet because they failed with the Cube, are both troubling. Apple clearly believes that the future of computing is touch-based, and the tablet is a step in that direction. Maybe they’re wrong, but it would be a disservice to everyone to suggest they not even bother to try and find out. The potential upside is far too high. It’s the kind of stuff that keeps technology exciting and advancing.

[photo: flickr/rego]

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Googlle Opens A School In India. Wait. Read That Name Again.

Posted: 02 Jan 2010 04:27 PM PST

Screen shot 2010-01-02 at 4.19.40 PMThe idea of working at Google is a dream job for many engineers all around the world. So where better to go to get ready for this career than the Googlle Institute of Software of Software Studies, right? Hold on a second. Read that name again.

Yes, it appears that some jokers in India are attempting to leverage not only Google’s name, but their logo and even favicon to trick people into thinking they their quite-possibly-bogus online university is related to the real Google somehow. Dubbed the “School For Future Software Engineers,” the Googlle Institute has a website that looks like it could some sort of legitimate online training school — if it weren’t for the sketchy naming, branding, and plethora of dead links.

They apparently offer two certifications: “GCPA – Googlle Certified Professional in Advanced Computing,” which promises to teach you technologies related to “Windows Professional” and “Linux Professional.” The other certification is “GCPE – Googlle Certified Professional in E-Commerce,” which gives you more consumer-oriented skills, such as Photoshop. These courses take two years to complete, but the site notes that they also offer “Modular courses – duration 60 days to 90 days that can enhance your computer skills and offer you “GOOGLLE” certification, no matter what your specific requirement.” Oh goody, a Googlle certification.

The site also features a bunch of pictures of students sitting around outside at a campus, sitting in a classroom, graduating, the works. The only problem? As far as I can tell, there is no actual campus. Actually, almost every link on the site leads to dead end pages that don’t actually exist.

This “Googlle” is apparently a division of C.B.Online Pvt. Ltd., which is some sort of online business “solutions” provider based in India. Googlle’s headquarters is apparently in Orissa, India at the Rajarani Petrol Pump Complex. That sounds a lot like a gas station to me, but who knows. Regardless, I’m sure it’s not as nice as Google’s actual offices in India (they have four main hubs for the bustling and burgeoning tech scene there). Hopefully they have something to say about this site.

Screen shot 2010-01-02 at 4.21.11 PM

Screen shot 2010-01-02 at 4.22.30 PM

[thanks Deb]

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This Week On TechCrunch: The seventeen best ‘best-of… …of the year’ (and the decade) lists, of the week

Posted: 02 Jan 2010 04:15 PM PST

listtWhat is it about the dawn of a new year – and, in this case, a new decade – that inspires such an interminable parade of lists? The 100 best albums of the decade (The Strokes? Seriously?), the 30 best TV series of the decade (The Wire? Seriously?), the 10 most influential games of the decade (The Sims? Seriously?) – even the 10 best conservative movies of the decade (just — seriously?).

Apparently in the days between Christmas and New Year, the world stops demanding actual journalism – or writing. Instead, stuffed large with leftover turkey and re-gifted booze, we’re happy to accept any old rehashed crap, provided it’s appended with the words “…of the year” (2.5 billion results on Google) or “…of the decade” (72.8 million results).

But not so at TechCrunch. There’s a reason why we had more stories on Techmeme’s list of the ‘ten objectively biggest tech stories of 2009‘ than any other single news source, and that’s because – even in a week when no one is reading anything we write – we retain our passion for real journalism and impassioned campaigning, along with our hatred of lazy, crowd-pleasing bullshit.

Nah, just kidding. Here’s this week’s list of the best lists published on TechCrunch this past week…

2010: My Fifth Annual List Of The Tech Products I Love And Use Every Day
Arrington has been doing this for five years now: naming the 24 products and services he can’t live without, presumably so that his legions of fanboys can use the self-same apps and in doing so become even closer to their hero. Let’s just hope Foursquare’s servers can cope with the tsunami of new users signing up just to fake check-in at the Pyramids.

Snapstream’s Top TV Trends of 2009
Leena reports on Snapstream’s interesting – if utterly predictable – research into the most frequently used words and phrases on American TV in 2009. According to their findings, which are generated by analysing closed caption text from all of the major channels, this year’s top television obsessions were “Iran, Michael Jackson, Swine Flu, North Korea, AIG, Pirates, Hamas, (The) Inauguration, Ted Kennedy, and Balloon (boy).” In other “no shit” news, we also learn that over-exposed media darling Twitter was mentioned more frequently than Facebook, MySpace and other social media platforms. Twemendous.

Amazon’s Best-Selling Products of 2009
If you were in any doubt that 2009 was the year that ebooks finally reached their tipping point then consider Amazon’s list of best-selling products for 2009, as analysed by CrunchGear. Not only was the Kindle their best-selling electronic item but the utterly mainstream Dan Brown was the device’s best-selling author. What was it Clay Shirky said? Here’s comes everybody!

370 Passwords You Shouldn't (And Can't) Use On Twitter
From the depressing to the terrifying, Robin scored an interesting scoop this week by uncovering Twitter’s (not very well hidden) list of banned passwords. To save you the effort of paging through all 370 words and phrases, all you need to know is that there are no fewer than five euphemisms from vagina (not counting vagina itself, which is also there), but only two for penis (with penis itself curiously absent). The word ‘monkey’, meanwhile, is inexplicably on the list twice. Can’t be too careful with monkeys.

Ten Technologies That Will Rock 2010
And finally, while everyone else on TechCrunch was looking backwards, Erick whipped out his crystal ball and tried to predict what we’ll be looking back on this time next year. No surprise to see “the tablet” on the list, or Geo(location) or real-time search. In fact, no surprises at all: if Erick is right (and when is he not?) then 2010 is going to be the most dull and predictable year ever. I mean, HTML5 is going to rock 2010? Would it have killed him to have included hoverboards or robot maids?

X-ray sunglasses?

Cybergeese?

Come on!

Still hungry for lists? Here are twelve Lists That Didn’t Make My Top List Of TechCrunch Lists…

Six New Years Resolutions For Apple And The iPhone In 2010
Top Ten Mobile Voice Searches Of 2009
Flixster Users Name Top 2009 Movies
The Top 10 MobileCrunch Posts of 2009
The Best iPhone Apps Of 2009 (Appvee Edition)
Single Most Innovative Product of the Decade
Unexpected Success Stories
Biggest Losers in Tech
The best console games of the decade
PC Games of the Decade
The Biggest Product Flops of the Decade

…and of course…

JibJab's Year In Review Plays Off 2009, With Help From Keyboard Cat

Have a great year! Of the decade!

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FMyLife Starts Clamping Down On Its API, Has Some Developers Saying FML

Posted: 02 Jan 2010 12:53 PM PST

FMyLife’s developer community has a new reason to visit the site this week: to complain about the restrictions the company has recently started to enforce on its API. From now on, FMyLife requires all applications that feature advertising or that have a price tag (e.g. on the App Store) to send 50% of their revenues back to FMyLife. Apps that are available for free, sans advertising, will be able to operate as usual.

For those who haven’t been introduced to the FMyLife phenomenon, the site invites users to leave brief personal stories that generally end in catastrophe or extreme embarrassment. All of the stories conclude with “FML” (or F*** My Life), which has become a catchphrase outside of the site as well. It’s a great Schadenfreude fix, and you may even wind up feeling some empathy for your peers (or not). The site, and the third party applications it has spawned, have proven to be extremely popular.

Now, FMyLife disallowed paid applications and advertising when its API launched in February 2009, but the company has been inconsistent about enforcing those rules. Some developers have offered their applications with advertising for some time. And FMyLife has even approved the use of advertising and premium versions in some cases, without anticipating just how popular these applications could become. As it turns out, some of these applications have turned into big businesses in their own right, and some have proven to be drains on FMyLife’s servers. Rather than kill off all applications that are monetizing the service, FMyLife has decided it wants a cut.

Here’s how FMyLife co-founder Didier Guedj is describing the changes to the policy:

The Fmylife API was created to spread FML stories on the internet for free, in the spirit of sharing. However, in recent months, several developers made a very big business by selling FML’s applications or by advertising on it. This has led us to change our policy:
1) Access to the Fmylife API remains free for those using it for non-business purposes.
2) We will now ask that those who are using Fmylife for profit share their revenue at a fair 50/50.

The recently policy changes are directly related to a conflict FMyLife has had with Enormego, a developer that built two applications for the iPhone: “F MyLife and” “F MyLife Pro”, (the free version was briefly ranked as the top application on the App Store) . Here’s how Guedj describes the situation:

Enormego created two applications for iPhones (”F-MyLife” et “F-MyLife Pro”) which generate consequential revenue (through the sale of the apps, plus advertising) because they got more than a million hits per day since April 2009. These two iPhone applications only work thanks to our website, its concept and content. It was agreed with Enormego on July that any revenue generated by these apps would be split 50/50 (no contract was drawn, just via an email exchange). Enormego has never paid to Fmylife any money, and has not replied to any of our Emails since September. After several warnings without any answers, we decided to cut off their access to the API function. Since, they have been pirating the content of our website to feed their applications. We then asked them to stop. They did, only a few days ago.

We’ve reached out to Enormego for their side of the story.

FMyLife’s motivations for implementing a more restrictive API are obvious: they want to make money off the site they’ve built. At the same time, the FMyLife service has certainly benefited from the efforts of these third party developers — you can be sure plenty of people who downloaded these mobile apps are also frequent visitors of the service’s homepage. FMyLife can do what they want with their data, but it’s clear that they should have been consistently enforcing their policies from the start. Some applications have already been discontinued (or removed FMyLife support) since the change.

All of that said, it does sound like FMyLife would be willing to work something out if a developer has already built an application using the API and objects strongly to the changes. From Guedj:

For new applications (premium or ads), we explain the new rule to their developer and they have the choice to share the future income, or they don’t have access to the API.

We’ve never disabled an application (except Enormego’s) because these developers work hard too, and we respect their work a lot. We talk with them, explain the situation and all of them have agreed easily (for now) with our new conditions.

Image via sjdvda on userlogos.

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Skimble’s iPhone App Helps You Track Your Gym Workouts And Outdoor Activities On The Go

Posted: 02 Jan 2010 12:00 PM PST

We recently wrote about Skimble, an online destination for anyone who wants to plan and track an activity or workout goal. Today, Skimble has launched a free, companion iPhone app to help track sports activities and monitor your athletic progress on the go. You can download the app here.

Skimble's online and mobile tools let you discover activities, by giving you information on popular outdoor active trips, i.e. a hiking trip to Lake Tahoe; and gym workouts, i.e. indoor rock climbing. You can join one of these trips or you can create your own. When you create a trip, you can create a feed of news and updates about the trip and share the page with other friends. The feed also pulls in any Tweets about the subject of the trip.

Skimble’s app taps into the iPhone GPS to allow users to set your workout and activity trip location and share geotagged “action shots.” Skimble’s activity tracking tool focuses on helping you create a calendar and schedule of your activities, and will chart out your performance based upon time spent on the activity. You can also compare your progress to a friend's.

Skimble, which was incubated in The Funded’s Founder Institute, was co-founded by Maria Ly and Gabriel Vanrenen.

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Palm’s WebOS Now Has 1,000 Apps. Only 99,000 To Go To Catch Up To Apple.

Posted: 02 Jan 2010 09:47 AM PST

Palm’s App Store has reached a milestone. According to WebOS School, Palm now offers 1000 apps to its mobile users on its App Catalog. Of course, this number has to be taken with a grain of salt. Apple’s App Store has over 100,000 apps and the Android market has over 16,000 apps, making Palm’s achievement a little less thrilling.

The relatively small amount of apps for Palm isn’t surprising; Palm has had a lag in adding apps to its store for some time now and has not been able to match the speed or breadth of Apple’s App ecosystem. But it’s safe to assume that Palm may be adding apps more quickly now, after the company announced an easier approval process for apps and the ability to allow developers to fully distribute their apps via the web. What this means is that developers can simply submit their apps to Palm, and Palm will return to them a URL that they can then blog, tweet, do whatever they want to share it. When a person then clicks on that URL they can easily install the app, bypassing any kind of store. Palm realizes that it has to play nice with developers in order to get them to build on top of its software.

Will the App Catalog ever catch up to Apple’s App Store? Probably not, but Palm’s strategy could definitely still make the mobile device company a player in the mobile device world.

Here’s a list of the most downloaded apps from Palm’s App Catalog (they are all free) and a breakdown by type of app:

1. The Weather Channel
2. AccuWeather
3. Backgrounds
4. Topple Ball Mini
5. Pandora Radio
6. WHERE
7. Bubbles!
8. Card Ace: Hold ‘Em
9. Bubble Level
10. Trapster

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