Google Shake “UP” & What You Need To Know

Hey Aronn

 

Last month, the Internet marketing communities of the world erupted

with cries of despair. Google was mass de-indexing sites from a

couple of blog networks and to make matters worse Google also sent

out thousands upon thousands of "Warnings" in their webmaster tools

to people about questionable link building practices.

 

Once again people were crying out "SEO is Dead" and "Link Building

is Dead".

 

I have one word for all that BS... (well it is sort of a word)

 

Pffftt!

 

I am so sick of hearing people claim that "dead" BS. 

 

Let's imagine this for a moment, what would happen if Google

suddenly devalued a huge back linking type, lets say squidoo or

ezinearticles?

 

Rankings for people that primarily relied on these would see a

tremendous drop and could you imagine if Google followed that up

with some words of wisdom from someone like Matt Cutts? That would

cause mass hysteria!

 

Oh wait a minute that did happen before. Could it be that Google

used fear to get people to "believe" what they want?

 

No... it couldn't be... could it?

 

Lets take this a step farther, what if Google could join a few of

the big back linking systems and actually publish content to them

and figure out what the network was made of and then de-index them?

 

Then they could scare the crap out of people by pretending it is

some fancy algorithm they used. Especially if they follow this up

with some webmaster tool warnings and maybe a Matt Cutt tweet or

two. My goodness that would cause total mayhem!

 

I am going to stick my neck out here and make a very bold true

statement....

 

My blogs are getting better rankings and making more money now then

ever!

 

You know what... and get ready for this. I do SEO and link buildings

(gasp)

 

So when I hear SEO or backlinking is dead, it drives me crazy. Then

to make matters worse, when I hear a few people start preaching,

"just create really good content and linking will take care of

itself", I seriously think I start feeling a blood vessel in my

head almost explode.

 

I am warning anyone right now that says that in front of me to a

person that is just starting out, I might slap you in the side of

the head. I am by no means a violent person but people are pushing

absolute bull crap and are hurting others by eliminating any chance

they have at real success.

 

Unless you are Mashable, CNN or have an already huge mailing list,

then that is NOT going to happen. 

 

People that share that strategy are sharing "Google Crap" and of

course Google desires all its results to be that way, but that is

not going to happen. 

 

Ok, so let me clarify something here as well. I do NOT condone

creating crap content and filling your blog with only third party

articles. No, that is not at all an effective strategy either. 

 

What I am saying however is that your content on your site needs to

offer value, and you need the foundation of your blog to be built

on solid unique content. 

 

But you NEED to promote that content... and yes that means 

optimizing (using seo) and promoting (link building).

 

This topic gets me so worked up... seriously I am getting so

frustrated writing this email because I know how much that crap is

going to hurt people.

 

There are three things I focus on when I am trying to generate

revenue online...

 

1. Create good solid content with purpose

2. Do not be greedy and try making money too fast

3. Focus on traffic & not link building

 

Now before I continue, I have some bad news, I am not putting this

all in one email today. I am not making a 4000-word email that

overwhelms anyone with way too much info. 

 

Today I am going to hit on the content with purpose topic and then

cover the next two items over the next couple of days.

 

When you are starting a new website (blog), the first thing you had

better know is the purpose of the content that you are putting on

that site. A word of caution however, that purpose better not be to

"make money". Yes that of course is the goal of what you are doing,

but the content needs to be bigger then that.

 

Whenever I start a new site, it is 100% based on content that...

 

1. Has a Clarified Purpose

 

Before a single word is written I make sure that I am clear of the

exact purpose of the content. Is the purpose to sell something, 

to build my topic authority, to get an opt-in, to get them to visit 

a site or something else?

 

Understanding that is critical to how you write the content.

 

2. Relates to the reader I am targeting: 

 

Understand the demographics of your audience or you will simply

frustrate them and cause them to leave. Do not just recite some

definition of a keyword, but instead think about what your reader

is doing to get to your website. 

 

Do you really think they are typing in that keyword because they

want a definition? Chances are they know what the term is, since

they are the ones searching it. So why in the world would you

simple tell them what they already know? Instead, think about why

they are searching that term, what need(s) they are try trying to

satisfy, what emotions are driving them to your site.

 

3. Offers value: 

 

Do not be afraid to give them free answers or to link to a valuable

resource. I am not saying give them everything for free, but you

are trying to show them you are a trusted resource, so offer

resources. Pretty logical don't you think?

 

4. Is 100% Unique: 

 

Yes I do use content from other sources but the initial content of

my blogs are all 100% unique. I never add any other content until

my initial content is fully indexed in Google and getting traffic

and I never add more then one new post every 2 or 3 days. (I talk

more about this tomorrow)

 

5. Focuses on Context NOT Keywords: 

 

My initial content is never written for a keyword, instead I take

the keyword, create a title and then the content is focused on the

title.  

 

6. SEO Optimize it: 

 

Yes, this means making sure the term is in there a few times, bold,

italicize, h1 and or h2 tags, alt tags, and more (which, by the way

is super easy when you use something like this powerful little

plugin Push Button SEO  (which I highly recommend you check out!) 

 

Take Away Form This Email: 

 

Here is what I want you to take away from this. Link

building is essential and so is SEO but you need to start with

solid content first and so create your blog with 8 to 10 solid

pieces of content and then use a tool like "Push Button SEO"

to make it exactly how Google wants it to be.

 

Tomorrow, I am going to talk about... 

 

1. Do not be greedy and try making money too fast

2. Focus on traffic & not link building

 

...and I promise it will be good stuff you can start helping you

right away.

 

Talk tomorrow

Jason Katzenback

Archon Media, 2100 West Loop South Suite 900, Houston, Texas 77027

To unsubscribe or change subscriber options visit: http://www.aweber.com/z/r/?rAxsbMwMtCzsHBwMjMzMtEa0jCwMjMysDGw=