Instagram Reels is a brand new Instagram feature for users to make 15-second video clips set to music and share to their Stories, Explore Feed, and the new Reels tab on a user's profile.
Similar to TikTok, Reels is the newest video update on Instagram and is now available in the United States and 50 other countries.
Instagram Reels has received favorable feedback from influencers and advertisers, despite being criticized as a "TikTok copycat." Many developers said that while they were still present on TikTok they planned to experience with Reels. Brands such as Sephora, Walmart, and Beardbrand use Reels now.
So, What is Instagram Reels? How does it work? How can you, as a brand, use Reels? Do Instagram Reels become a real TikTok rival?
We have the answers to all of your questions below.
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