MAY 1, ISSUE #1233 | Article Categories | • Advertising • Blogs & Podcasts • Business • Ecommerce • Google • Linking Strategies • Marketing • RSS • SE Optimization • SE Positioning • SE Submission • SE Tactics • Security • Technology • Video Marketing • Web 2.0 • Web Design • Webmasters • Website Promotion • Website Traffic • Writing | Web Search | • Add a Site • Rapid Paid Inclusion • Low Cost Search Engine Ads • Search 85,000 News Sources | Blog Search | • Add a Blog • Search 30,400+ Blogs • Grab a Blog RSS Feed • Grab a Blog Content Feed | Tools & Services | | Webmaster Tools | • Web Page Analyzer • Meta Tag Generator • Keyword Popularity Tool • Link Popularity Checker • Search Engine Submitter • Internet Tools Directory • Site Resource Directory | Traffic Exchanges | Get Free Visitors to Your Site with these Outstanding Services: TrafficZap TrafficSwarm | Site of the Day | Jabbify.com can provide instant-messaging for your website in less than a minute. Requires one line of code and the look and functionality can be customized to your site. Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com | App of the Day | Acunetix Web Vulnerability Scanner (13.2 MB) scans your web apps, website (shopping carts, forms, dynamic content, etc.) and web services for vulnerabilities such as SQL injection, cross site scripting, Google hacking and other web attacks. Freeware edition for Windows 2k/ XP/ 2003/ Vista. If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com | SPN Partners | Hostway - Trust your Web site to the global leader! More than 2 million customers already enjoy our innovative Web hosting and ecommerce solutions. SubmitPlus - Post your site to 110 search engines... Gratis. Template Monster - The Web's number one website templates are available for immediate download. Online Site Builder - Providing high end web design, site management & digital media tools Web-Source - Your Guide to Professional Web Site Design & Development. TechNewsletters.com - A directory of IT newsletters with ratings & descriptions. NewWebDirectory - A new internet web directory of professionally reviewed web sites providing both freebie and paid site submission. FreeWebMonitoring - Monitor your web site's availability 24 hours a day, 7 days a week with email alerts and weekly web site statistics. DropJack.com - A new social content website similar to Digg. Submit original content or articles and news items that you believe are newsworthy. SmartWebGadgets.com - Useful gadgets and widgets for your blog or website. Enhance any web page with just 2 lines of code. Top 10 Exposure - Forget PPC. Get Google-Type ads for $3 - $4 per month and top 10 exposure across 100's of search engines & web directories. Get a Featured Article Position on GoArticles - Put your article at the top of any GoArticles.com category or sub-category for greater exposure and better rankings. | SPNbabble is Live | SPNbabble is a Twitter clone useful to anyone interested in quickly posting to multiple Web 2.0 sites. Posts made on SPNbabble appear automatically on Twitter, Facebook, FriendFeed, Plurk and/or Tumblr if you have accounts on those services. | | | Top 5 Reasons Most Internet Businesses Fail By Mark Yarrobino (c) 2009 | If you've been online for any amount of time, then I'm sure you've heard many of the success stories about internet entrepreneurs, and how they're making millions every year, and you've probably heard how easy it is for you to do it, too.
And the truth is, it actually is kind of easy, but not as easy as most salesmen would have you believe. There is a little bit of work involved, and anyone who's really been successful has put in the time and effort to get there. And they've managed to avoid the pitfalls on this list.
If you're trying to start your online business and things haven't gone as well as you've hoped so far, then hopefully, these suggestions will help. |
Here are the five most common reasons that most internet businesses fail that I've seen, in no particular order:
1. Information Overload
You've probably already been inundated with emails explaining how some new money makíng scheme is the hottest thing on the planet and you need to get in now so that you're on the cutting edge of internet marketing.
The problem is that you haven't finished working on the previous hot new thing yet, and as soon as you start this one, yet another hot idea will hit, and so on, and so on.
In every valid email you get, there should be an "unsubscribe" link at the bottom. Start clicking on it, and just stick with a few of the people who you know are giving you good information about building your business from start to finish in the right order without any distractions.
And make sure that you see every task through to completion before moving onto the next one. It's the only real way to get anything done.
2. The Curse of Perfection
Speaking of seeing tasks through to completion, also consider that not everything on your website and in your sales process has to be absolutely perfect before you can unleash it on the public.
So many home busíness owners who are just starting out have a habit of obsessing over every little detail forever before they'll allow themselves to launch their site.
Stop it. It doesn't have to be perfect. That doesn't mean that you don't need to make sure your website is working properly first. It means that you can work on adjusting small details, such as the color scheme, the sales copy, the images, later on. In fact, if you're planning to do any proper testing (and you should be), then you should be constantly working on those items anyway.
So get your website out there, get some traffic, make sure the big things are working right, and then worry about adjusting the small details. |
3. Waiting for the "Magic Bullet"
Let me just start by saying that there is no magic bullet when it comes to running your business, or doing any kind of work online.
I know that a lot of salesmen make it sound that way when you're reading their sales letters, but it simply isn't true. They're lying to you. And even if they're not lying to you, and let's say their system does work, it's only going to work for a short period of time, and it's only going to make you a little bit of money. Not the millions they're promising.
That's why I constantly warn people away from the "business-in-a-box" opportunities. The result isn't ever very good. Maybe you'll make a small bit of side money, if you're lucky. Besides, why would you want to sell the same thing everyone else is selling anyway?
The only way to have lasting success online is to have a website that is unlike anyone else's, that you've built up into a success, with a loyal customer base, one step at a time.
4. Being a Shopaholic
This goes along with #3 above. Stop paying for every new scheme that comes along because they're promising you instant riches. All that's going to do is drain you of your money.
And then, if you're like so many others, there's a good chance you'll get frustrated and give up on the whole thing, because you don't know who you can trust anymore, and you don't want to take a chance. So your dream of workíng from home is over before it began.
Or, maybe they're not selling you a scam, but in fact have valid programs that many people use successfully in their businesses. That's great, but that doesn't necessarily mean that it's right for you right now. It might be something that will be a good investment for your business later on, but you should really concentrate on getting your website up and running first. Otherwise you end up with information overload as described in #1 above. | 5. Fear of Technology
Just because you haven't tried something before doesn't mean that you can't learn to do it. Think about pretty much everything you've ever done, especially the things you're good at. Did you always know how to do that, or did you learn it over time?
I'm guessing that you learned it, and you can learn to do a lot of the work on your website, too. I constantly have to tell the people I meet that it's in their best interest to learn at least a little bit of the technical stuff that comes with having a website.
I'm not saying you have to be a programming expert. In fact, if you need heavy duty programming done, then you should definitely get someone to do it for you. It'll save you a lot of time, for one. But there's no reason why you can't learn some of the basics of HTML so that whenever you need to make a small change to your website (such as the testing we talked about earlier) you won't have to pay someone to do it for you. And you won't have to wait for them to have the time.
It's not as hard as you think. It just takes a little time to learn it.
Conclusion
The most important point I'm trying to convey is that, in order to be successful online, you need to remain focused on one task at a time. Finish that task and move onto the next one. Finish that task and move on. And keep going until you're done.
Stop investing in every fancy new program that comes along. There are no "magic bullets" anyway. Stick to the plan from the beginning, and see it through to the end.
Starting a new website does require a bit of work at the beginning. There's no way around that if you want to succeed. But the great thing about working online is that once you have everything set up, you can put almost all of it on autopilot and bring in money 24 hours a day with a minimum of work.
So get started now, don't be afraid that you can't do it, don't get frustrated, and don't let anything distract you. You could be making very good money in very little time if you do it right. About The Author Mark Yarrobino is the president of Maroon Enterprises. One of their websites, ProfitStreamFormula.com was created to help guide its members through the individual tasks of starting and completing a successful website without distraction. Printer Friendly Version of this Article
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