The Latest from TechCrunch

Cherry, The Mobile Operator That Doesn’t Care Whether You’re On Wi-Fi Or Not
The Reality Of PR: Smile, Dial, Name Drop, Pray.
Twitter + World Of Warcraft=Tweetcraft
Amazon Applying For In-Book Advertisement Patent
Interview: Karen Dyer, video game actor
PollDaddy Traffic Soars, Releases Ratings Widget With Possible Digg Competitor On The Horizon

Cherry, The Mobile Operator That Doesn’t Care Whether You’re On Wi-Fi Or Not

Posted: 05 Jul 2009 03:07 AM PDT

The chances of me being genuinely amazed at something I see a Belgian tech company achieve are rather slim. But occasionally, it happens. Last week I went to local entrepreneur meetup BetaGroup and saw five startups pitch their stuff to the 200-person audience.

The last one to get its five minutes of fame was Cherry, a new mobile operator that promised to “revolutionize the telecom world”. Needless to say, I was as curious as I was skeptical.

Then the company’s CEO got up on stage, introduced himself, took out his Nokia smartphone, called some random guy in the audience and had him call him back on his phone afterwards. Projecting his mobile phone screen on a bigger screen for everyone to see, he demonstrated how he didn’t need to launch an application and just browsed his contact list to call the other person. Standard functionality, sure, but the cool part of it was the fact that the phone was lacking the presence of a SIM card, which is supposed to identify you as a subscriber of a telephony service.

I was intrigued. By now you’ll have guessed that the calling was done over Wi-Fi, which I suppose isn’t really unique even if it made me wonder how they did it without launching a third-party app like Skype. Looking to learn more, I went to their official coming-out event the evening after, when they presented the newly founded company to a host of local geeks in more detail, giving them the chance to beta-test the service for a couple of weeks to iron out bugs before launching publicly.

Here’s how it works: Cherry - which is essentially an MVNO - pre-installs software (so yes, in the demo there was actually an application running in the background) on smartphones which it will sell as a packaged product, starting with a Symbian version for Nokia E-Series phones and expanding to other platforms later. Once activated, Cherry lets you call your contacts either over Wi-Fi or the GSM network when you insert a SIM card. Take out the card, and you can only call over a wireless Internet connection.

The funky part? Cherry automatically switches you from one to the other. This process, called a handover, can seriously cut into your current calling and roaming costs when you’re a frequent traveler or on the road often, and it doesn’t even require you to change numbers. You could easily dial your office number from your home over Wi-Fi, leave the house and have the software automatically have Cherry switch you over to a carrier’s cellular network once you’re out of range. There’s no interruption of service during the handover, which means you won’t even notice - until you receive your bill, since it’s obviously cheaper to call over Wi-Fi than the GSM network. Please correct me if I’m wrong, but I think this automatic handover is a quite unique value proposition.

I did a short interview with Cherry CEO Bernard Noël De Burlin and Telco Service Manager aka mobile guru Davy Van De Moere after the event (apologies for the abrupt ending, my Flip’s batteries ran out of juice).

And just in case you don’t have a couple of minutes to watch the video, let me save you the trouble of asking: support for iPhone and Android are on the top of their list and a Windows Mobile-compatible version should be available soon.

(Full disclosure: the company gave me a Nokia E51 and free calling minutes so I could try out the service under normal circumstances on a daily basis. I need to return or pay for the phone end of August 2009.)

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The Reality Of PR: Smile, Dial, Name Drop, Pray.

Posted: 04 Jul 2009 05:34 PM PDT

One thing I hated about being a corporate lawyer at Wilson Sonsini back in the day - we got to work on really cool deals (the last deal I worked on before leaving for a startup was the AOL/Netscape merger), but we were only brought in at the very end to paper everything. We fought over the fine print in the contracts after the meat of the deal was ironed out by CEOs. Skinning and dressing whatever the hunters bring back to the cave is fine for some people. But it’s not exactly being in the middle of the action.

PR firms today aren’t much different than corporate lawyers. They are paid to perform a service. They like to think of themselves as core to the strategic action of their clients. But more often, they’re just there to spin whatever happened in the most favorable light possible. Then they smile and dial and pray for coverage. Occasionally they are called in to smother a story, which is mildly more exciting, I imagine. But when a CEO is wondering what she should do next to drive her business forward, she generally doesn’t call her PR firm for advice. Or at least I hope she doesn’t.

PR firms are apparently just as frustrated by always being in the back seat as the law firms are.

I’m fascinated by Clair Cain Miller’s article in the New York Times today about PR in general and the birth of a startup, Wordnik, specifically.

Forget the tech blogs, said investor Roger McNamee. Brew PR head Brooke Hammerling instantly acquiesced, and decided to go with a sort of guerrilla approach instead by “whispering” into the ears of prominent Twitter users like Kevin Rose, Jay Adelson and Jason Calacanis. CNET was also given the story, but it managed to eek out only a single comment.

Ms. Hammerling, while popping green apple Jolly Ranchers into her mouth, suggests a press tour that includes briefing bloggers at influential geek sites like TechCrunch, All Things Digital and GigaOM.

But Roger McNamee, a prominent tech investor who is backing Wordnik, is also in the room, and a look of exasperation passes across his face at the mere mention of the sites.

"Why shouldn't we avoid them? They're cynical," he says, also noting his concern that Wordnik would probably appeal more to wordsmiths than followers of tech blogs. "That's where I would be most uncomfortable. They don't know the difference between 'they're' and 'there.' "

Without missing a beat, Ms. Hammerling changes course, instantly agreeing with Mr. McNamee's take. "I love you for that," she intones. "I'll leave the tech blogs out. Let them come to me."

Instead, she decides that she will "whisper in the ears" of Silicon Valley's Who's Who — the entrepreneurs behind tech's hottest start-ups, including Jay Adelson, the chief executive of Digg; Biz Stone, co-founder of Twitter; and Jason Calacanis, the founder of Mahalo.

The result? Not much. Wordnik is flatlining at an abysmal amount of traffic. Comscore and Quantcast don’t even register the site as a blip.

Compare Wordnik to Topsy, another recently launch service. Topsy launched on TechCrunch exclusively. The domain now has 577,000 results on Google, compared to 56,000 for Wordnik. And the traffic difference is stunning:

I’d say this experiment in a pure social media launch failed.

The article goes on for pages describing Hammerling’s incredible networking skills and propensity to namedrop at every opportunity.

Ms. Hammerling's connections have been crucial for Brew in finding and serving clients, says Ms. Cook, her business partner: "Without question, that allows us to play at a different level, because we're not just doing P.R. and media relations; we're connecting people at the highest level, helping deals get done."

I know Brooke well. I guess you could say I’m one of her many thousands of “very close friends.” And I don’t dispute that she is well connected, or that those connections help her get clients.

I believe Brooke’s client have been better served if she stood up to McNamee and told him that Wordnik would have had a better launch if they hadn’t ignored the blogs that are interested in covering new startups. Instead she became a “yes woman” and told McNamee exactly what he wanted to hear.

Hammerling and her peers in the industry should help guide their clients through the minefield of journalists and bloggers, rather than simply avoid it entirely out of fear or ignorance. She isn’t in the room to drop names or “help get deals done.” She’s there to make sure the client’s news gets spread appropriately. In that they failed miserably, and the client suffered.

As cool as Kevin Rose is (and he did apparently Twitter that Wordnik was “truly amazing”), this is not a launch strategy.

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Twitter + World Of Warcraft=Tweetcraft

Posted: 04 Jul 2009 04:00 PM PDT

For all of you World of Warcraft fans out there, there’s a new Twitter client that is worth checking out. TweetCraft is an in-game Twitter client for WoW that lets you send and receive Tweets within a game. If you are busy in the middle of a WoW match, you can put Tweets in a queue to send when it’s more convenient.

The client also lets you upload in-game WoW screenshots using TwitPic and will automatically send out Tweets when you log in, enter an instance or get an achievement.

Tweetcraft also caught the attention of Twitter co-founder Biz Stone, who blogged about the client today.

Here’s a video with details of the client:

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Amazon Applying For In-Book Advertisement Patent

Posted: 04 Jul 2009 01:33 PM PDT

Before everyone gets in a huff, let's consider Amazon's intentions with these patent applications. Surely they would never allow advertisements to be placed in books which you have purchased legitimately at full price, so let's put that out of our heads. But what if you could take a few bucks off the cover price at the cost of a few contextual ads relating (if possible) to the book's content? Personally, I wouldn't mind — partially because I don't use a Kindle or intend to any time soon, but more because it's a no-lose situation. Amazon wouldn't risk alienating its loyal Kindle base with dirty tricks like this, so it's safe to assume it'll be at least somewhat opt-in. An abundance of free or reduced-price content would widen the appeal of the reader — I imagine many people are put off e-books by the idea that they are not getting their money's worth. As offensive as the idea of inserting ads into a book is to me (and surely to the average reader), it's almost certainly part of a value proposition which increases the utility of these expensive little buggers.

Interview: Karen Dyer, video game actor

Posted: 04 Jul 2009 12:51 PM PDT

Dearest CrunchGear readers: I recently had the honor and privilege of speaking to Karen Dyer, who is not only the voice of Sheva Alomar, from Resident Evil 5, but who also did said character's motion capture. I hope you enjoy it on this day, our day of freedom. Obviously, "K" is for Karen, and "N" is for Nicholas. With that... N: Well, first off congratulations. Resident Evil 5 was a big hit. It sold something like 4 million copies. K: That's what I hear! N: Excellent. But before we get into the game, I just wanted to bring up something I saw on your bio. It says here you're known for your circus skills, and I just wanted to say how that awesome that is. And I wanted to ask, where do you study that? Because I don't know if your average community college offers that type of training.

PollDaddy Traffic Soars, Releases Ratings Widget With Possible Digg Competitor On The Horizon

Posted: 04 Jul 2009 11:04 AM PDT

It’s no secret that bloggers love their polls — they’re a great way to increase user engagement, and sometimes you can even get some useful data from them. But most people probably don’t realize just how popular these polls really can be. PollDaddy has just released some of its latest stats, and they don’t fail to impress: the company is now serving 430 million poll impressions per month, with a reach of over 74 million people worldwide, giving it a Quantcast rank equivialent as the 22nd most visited online service in the world.

That success is due in no small part to PollDaddy’s acquisition by WordPress’s parent company Automattic last fall. Bloggers could embed PollDaddy into the WordPress blogs (as well as other popular blogging platforms) long before the acquisition, but now PollDaddy is also being included as a feature on WordPress.com, Automattic’s premium hosted blogging platform — and home to over 8 million blogs — that appeals to users who don’t want to deal with having to set up their own blog install. In other words, PollDaddy is now accessible to a much broader audience.

The acquisition opened doors for PollDaddy, helping the site form relationships with large media portals like Fox, NBA.com, and Playboy (the TechCrunch network also uses them frequently). PollDaddy says that its traffic sources are pretty evenly distributed across its portal at PollDaddy.com, its API, and WordPress.com, each of which account for around 33% of new content.

Alongside today’s traffic news, PollDaddy is rolling out a new rating widget (seen above) that lets visitors rate blog rate images, comments, videos, and posts themselves. The feature will be available both on PollDaddy’s homepage and on WordPress.com. This is interesting not only because of PollDaddy’s wide reach, but because of what the company plans to do with it down the line: PollDaddy intends to tie aggregated ratings data into its site PollDaddy Answers, which will surface the hottest images, blog posts, and other content on the web. This could prove quite powerful, potentially turning the site into an alternative to Digg.

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