Where's Social Media Headed?

Today's Issue: Where's Social Media Headed?
This is your SiteProNews/ExactSeek Webmaster Newsletter!
To drop your subscription use the link at the bottom of this message.

Home     Advertise     Article Archives     Contact Us     Privacy Statement     SPNbabble     SEO News Forums

QUICK LINKS

JULY 27,  ISSUE #1267 Article Categories    • Advertising    • Blogs & Podcasts    • Business    • Ecommerce    • Google    • Linking Strategies    • Marketing    • RSS    • SE Optimization    • SE Positioning    • SE Submission    • SE Tactics    • Security    • Technology    • Video Marketing    • Web 2.0    • Web Design    • Webmasters    • Website Promotion    • Website Traffic    • Writing Web Search    • Add a Site    • Rapid Paid Inclusion    • Low Cost Search Engine Ads    • Search 85,000 News Sources Blog Search    • Add a Blog    • Search 32,100+ Blogs    • Grab a Blog RSS Feed    • Grab a Blog Content Feed Tools & Services Webmaster Tools    • Web Page Analyzer    • Meta Tag Generator    • Keyword Popularity Tool    • Link Popularity Checker    • Search Engine Submitter    • Internet Tools Directory    • Site Resource Directory Traffic Exchanges Get Free Visitors to Your Site with these Outstanding Services: TrafficZap TrafficSwarm Site of the Day FreeWebsiteTemplates.com provides a number of quality templates that can be used and modified for creating websites. All templates are coded in CSS. Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com App of the Day iComment 2.0.2 (390 KB) turns the Internet into a huge public and private bulletin board forum and social network. Use the iComment button to read and post opinions, viewpoints, ideas, thoughts, advice and experiences as you surf the Web. Comments can be set to be public or private. You can even rank comments. Freeware for Windows XP/ 2000/ Vista. Requires I.E. 7.0 or FireFox 3. If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com SPN Partners Hostway - Trust your Web site to the global leader! More than 2 million customers already enjoy our innovative Web hosting and ecommerce solutions. SubmitPlus - Post your site to 110 search engines... Gratis. Template Monster - The Web's number one website templates are available for immediate download. Online Site Builder - Providing high end web design, site management & digital media tools

AddMe Submit Plus Blog Search DropJack.com DesignerWiz Web Position SubmitExpress Top SEO Tools Website Builder Top 10 Exposure SiteProNews Blog NewWebDirectory Website Templates FreeWebMonitoring FreeWebSubmission Rapid Paid Inclusion Hostway Web Hosting SmartWebGadgets.com Where's Social Media Headed? By Nipa Shah (c) 2009 - Grab the SiteProNews RSS Feed Barack Obama started using social media and the marketing gurus went "Oh my God, he's a genius, now all we have to do is use his name to promote this and voila, clients will be lining up to buy social media marketing (SMM) services". Well, it didn't quite happen that way. And the wonderful case study that was "Presidential candidate Barack Obama" became a not-so-active name on various online portals including, Twitter, where from November 2008 to May 2009, his twitter update has had five posts. Yep, only five posts in six months. So what is happening in the Social Media world right now? Well, first of all, social media website use has exploded with millions of people using popular Web 2.0 applications such as Facebook, Twitter, Linkedin, and dozens of others. I personally "play" and "work" on many, but my favorites remain Twitter and Facebook. Celebrities and politicians seem to have found a way to pontificate one-way to their audiences. I say pontificate because most of these are rarely engaged in a two-way discussion, more times sending out their updates but not really engaging with others who may wish to interact with them. Politicians and celebrities across the globe have taken their messages to their fans and followers on Twitter and Facebook. However, millions of users and dozens of so-called SMM experts later, small businesses remain offline and are positively scared of using social media websites. The business owners I interact with when I'm speaking at an event or when I'm networking offline (yes I still do that) are concerned about using social media websites to promote themselves. They are worried about the lack of privacy and a misconception that they need to be technically savvy to use such websites as Facebook, Twitter, and Linkedin. These same business owners also mention lack of time and lack of trained "marketing" resources which prevent them from taking the social media marketing plunge. For marketers, social media marketing means a huge opportuníty. The opportuníty comes from being able to demonstrate actual results to end clients in the form of visibility and generated buzz. For small businesses who have taken the social media marketing plunge, it means visibility at low cost. For everybody, Social Media Marketing means; buzz, visibility, website traffic and leads, assuming SMM is executed properly. Social media marketing is here to stay and can bring tremendous value to those who know how to leverage it. From gaining new clients, to gaining visibility, branding, and credibility, not to mention leads, social media marketing is one activity that everybody needs to "find" time for and "create" a budget for. As an individual seeking a new job or as a business seeking new clients, here are some very basic yet very key strategies to keep in mind when embarking on the social media marketing journey: 1. Reap what you sow: This saying applies very well to Social Media Marketing. If you don't begin leveraging social media websites to promote yourself or your business and especially if your competition is, you'll be left behind in the dust of their visibility & buzz. 2. Make Time: Either make time for social media marketing for yourself / business OR find an expert who can do it for you. Not doing anything is not an option. Find a marketer who knows social networking. 3. Land your next opportunity: Remember the impression you want to cultivate online. You wouldn't go to a face-to-face networking meeting and complain "how tired you are", "how sleepy you are" etc. Then don't do it online either. Online networking has reached a new level and you need to show your "networking" savvy by creating an impression which will land you the next connection, a new client or whatever you seek. 4. Don't end up in jail or unemployed: If you don't want to end up fired or end up in jail, be careful about what you say online. Professional behavior should be the norm (even for teenagers who don't realize the impact of what they put out there on Facebook). Prospective employers, prospective clients, current clients, and anyone who wants to look you up, can and will. Once you've put something out there, it is out there forever. 5. Frequency matters just as much as content: Blogging once a month or writing a tweet once every week or posting a FB status once every other day is not the way to grow your visibility. All marketing activities require frequency, consistency, and long-term effort. You wouldn't expect one advertisement in the Detroit Free Press to generate leads immediately or ongoing. Similarly, marketing online requires consistent, frequent, and long-term effort. Again, remember, not doing anything is not an option. Just like email and voicemail, yes, those now archaic technologies that we don't even think about; texting, Facebooking, Tweeting, blogging, and audio & video podcasting are all slowly becoming mainstream. Social media marketing is also fun, quick, and a cost-effective way to get visibility and it provides the ability to connect with anyone, anywhere in the world. Implement Social Media Marketing correctly and you'll find that practice does make us perfect! About The Author Nipa Shah is the founder and visionary who has shaped Jenesys Group, LLC and is known as an expert in the field of Marketing Online and Search Engine Optimization. Printer Friendly Version of this Article Have an Opinion on Today's Article? Post Your Comments at SiteProNews.com   Need Content for Your Website - GoArticles.com has 1,421,000+ Articles

Top Webmaster Headlines		Breaking Blog News
• Twitter Banned From White House   • China telecoms market to surpass Japan by 2014   • Bill Gates Dumps Facebook: "Too Many Friends"   • Scientists Worry Machines May Outsmart Man   • Hacker Says iPhone is Incredibly Insecure...   • Twitter offers crash course for businesses		• Chinese Search Giant Baidu Posts Gains   • What is a Natural Link Growth Profile?   • Twistory 101: It's All About Small Business   • Search Engines Evaluating Snippets in SERPS   • How to Win Links and Influence Webmasters   • Microsoft Misses Earnings, Yahoo Meets About MSFT Search Deal
Recent Articles Posted on SiteProNews.com		Webmaster Resource Sites & Services
Amazon Buys Social Media... I Mean, Zappos  By Catharine P. Taylor - While most of the business stories I've read so far have covered this as an online retail story, with Amazon getting its, um, foot in the door of apparel with the acquisition of this renowned online shoe store, to many of us this is a social media story. Get Paíd to Blog with Review Sites  By Merle - There are plenty of advertisers out there looking for bloggers to write about their products/services. Review websites bring both parties together, usually in exchange for... Link Building: Who Is Your Website's Biggest Competitor?  By Steve Shaw - The quest for a higher search engine ranking and more website traffic is much like athletic competitions. When you're trying to get your site ranked higher in Google, you are not operating in a vacuum-you have competitors, whether you acknowledge them or not.		Top SEO Tools - A suite of the best online submission and SEO Tools available. Sign up for a 7 day free test drive. Add Me! - a pioneer in search engine submission, and the most popular. They provide fr-ee submission and paid submission. WebPosition WebPosition helps you maximize your site's search engine visibility by providing a complete SEO solution including rank reporting, keyword research, page optimization and submission. Download a demo today! Build a Business Website in Under 5 Minutes. Over 172,000 people just like you have used Exact Websites to build professional websites, complete with web pages, photo albums, email, links and 27 other features without ever having built a website before.

Webmaster Software  • Webmaster Resources  • Link to SPN  • Top SEO Tools  • SmartWebGadgets  • DropJack  • SEO-News

You are currently signed up to spn-html2 as: arildinho13@gmail.com
To not receive further mailings, send a blank email to leave-spn-html2-3181408D@spfreemail.com


Jayde Online, Inc.
Suite 238, 23-845 Dakota Street
Winnipeg, MB R2M 5M3
(c) Copyright 2009 All rights reserved