JUNE 19, ISSUE #1254 | Article Categories | • Advertising • Blogs & Podcasts • Business • Ecommerce • Google • Linking Strategies • Marketing • RSS • SE Optimization • SE Positioning • SE Submission • SE Tactics • Security • Technology • Video Marketing • Web 2.0 • Web Design • Webmasters • Website Promotion • Website Traffic • Writing | Web Search | • Add a Site • Rapid Paid Inclusion • Low Cost Search Engine Ads • Search 85,000 News Sources | Blog Search | • Add a Blog • Search 31,400+ Blogs • Grab a Blog RSS Feed • Grab a Blog Content Feed | Tools & Services | | Webmaster Tools | • Web Page Analyzer • Meta Tag Generator • Keyword Popularity Tool • Link Popularity Checker • Search Engine Submitter • Internet Tools Directory • Site Resource Directory | Traffic Exchanges | Get Free Visitors to Your Site with these Outstanding Services: TrafficZap TrafficSwarm | Site of the Day | Yauba.com is a new real-time search engine with web, blog, image, news, video, social news, social network, etc. search options. Key feature of the engine is incognito search. Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com | App of the Day | Anti-Malware Toolkit (442 KB) is a program that auto downloads recommended programs to help you keep your computer safe, secure and clean from malware. Freeware for Windows 9x/ ME/ NT/ 2K/ XP/ 2K3/ Vista. Requires Microsoft .NET Framework 2.0. If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com | SPN Partners | Hostway - Trust your Web site to the global leader! More than 2 million customers already enjoy our innovative Web hosting and ecommerce solutions. SubmitPlus - Post your site to 110 search engines... Gratis. Template Monster - The Web's number one website templates are available for immediate download. Online Site Builder - Providing high end web design, site management & digital media tools Web-Source - Your Guide to Professional Web Site Design & Development. TechNewsletters.com - A directory of IT newsletters with ratings & descriptions. NewWebDirectory - A new internet web directory of professionally reviewed web sites providing both freebie and paid site submission. FreeWebMonitoring - Monitor your web site's availability 24 hours a day, 7 days a week with email alerts and weekly web site statistics. Top 10 Exposure - Forget PPC. Get Google-Type ads for $3 - $4 per month and top 10 exposure across 100's of search engines & web directories. Rapid Paid Inclusion - Add Your URL to 40+ Search Engines. Fast Inclusion, Recrawls and Backlinks. | | | Free and Easy Link Building Tips By Enzo F. Cesario (c) 2009 Brandsplat.com | Okay, you're the proud mama or papa to your brand new website. Now what? This isn't like the movies - just because you built it doesn't mean they'll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? How do you become visible? Right now, you just exist out in the web, untethered. You need to become visible when someone searches for you and one way to become visible to people is to become visible to search engines. And one way to become visible to search engines such as Google, Yahoo, or MSN is for your site to be tethered, or linked to other sites.
If you've spent any time reading Internet marketing blogs you know that link building is a huge part of a marketing campaign. Backlinks - links that point to your website - are a major factor in determining your popularity or ranking with the search engines. And of course, just like in high school, you want to be popular. |
You can buy your way into links, but here we're talking about a few free and easy ways. An obvious and natural way to build links is through content. When you start a link-building campaign for your new website, focus on attracting links that will add value for your website visitors and best represent your most important keywords too. It is invaluable to have visitors go to your site and share your content.
Here are a few easy and mostly free ways to build links for your website.
Blog-Based Link Building
One way to get natural links back to your website is by setting up a blog for your company. Make sure you network online with other blogs that complement yours. If you share industry news and have useful and relevant content, you'll attract links. Reference other bloggers in your content and link to other blogs in your industry.
For blogs, content is extremely important. Every time you add words to your blog or website, you are presenting yourself to a potentially huge audience. How does your blog's content reflect your company? This content could be the page that carries your company's name around the Internet world. Cheap content is just that - cheap. Create content that people want to read and that will make them come back again and again.
Reviewing products and services and posting those reviews on other sites is another way to build links. Your honest evaluations and smart opinions can also build your reputation as an expert in your field.
Link Building with Social Media
Another way to build natural links to your website is through social media sites like Facebook, LinkedIn, MySpace and Twitter. These sites allow you to set up a user profile where you can add information about you and your company including a link to your website.
Some sites, Facebook for example, also have a way to promote your business with a page, ad or group. Just keep in mind that there are good ways and bad ways to promote your business on social sites and you should observe proper etiquette when you do. |
Link Building with Organizations and Directories
If your industry has professional organizations or associations that you belong to, check with them and see if they have an online directory with links to member sites. They may or may not charge a fee for this. If they do, it shouldn't be much.
Check with your local Chamber of Commerce or Better Business Bureau. Links from sites like these can be very helpful. Check with other local businesses and organizations that have lists of businesses and request links from them, too.
Online directories are another opportuníty to look into. Yahoo! Directory is a good one. If your business is in a specific geographical area, you might also find some local directories to submit to that will boost your local visibility.
Links from Charities or Non-profits
If your company makes charitable donations to organizations and non-profíts, see if they have a "donors" list on their website and ask if they will link to your website. | Links from Press Releases
Has your business just started or have you just launched a new product? A press release is a great idea to announce your news. There are quite a few press release distribution services available and some have a free first time offer.
Links from Partners
If your website offers information about other website partners like business directories, you should make sure to use all your linking potential. You could have a badge that your partner could put on their site linking to you and one for your site that links to theirs.
If you have an RSS feed or a widget on your site that has good value to visitors, those can be taken from your website and displayed on another person's website, linking back to your site.
The Internet is constantly evolving and there are thousands of ways to build links. Look around at other websites and see what they have and how they work. Look at your business, think outside the box and you might come up with other ways to develop links. If it all seems like too much, there are many online consulting companies that can help with link building, SEO optimization and brandcasting. About The Author Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketíng and advertising company employing Brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Learn more at: Brandsplat.com and www.brandsplatblog.com . Printer Friendly Version of this Article
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